Indie filmmakers and BRANDING


BRANDING.

Most people don’t think much about branding, and when they do, they take a look at a logo, think of it as “a brand,” and move on.

But a brand is so much more than a logo. It is the entire perception, the emotional feeling evoked, of a company, person or product. The brand is a product of diligent, consistent and focused marketing efforts.
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