Right now, the indie filmmaking community is grappling with the new concept of a role called PMD, the “Producer of Marketing & Distribution.”
The confluence of the collapse of the indie film biz, scores of digital distribution options, and the ascent of social media has resulted in an incredibly strong and vibrant online community of filmmakers, especially on Twitter and Facebook and, of course, on various blogs. This online community is, in my opinion, more effective and vital than all of the panels and seminars about indie filmmaking that I’ve heard of and attended over at least the past decade.
And it is currently focusing on the PMD role.
In any creative endeavor, BRAINSTORMING is an important activity. This is especially true in the indie film biz, which is going through upheaval and none of the players or observers has a clear image of what lies ahead, much less how to plan for it. There is tremendous opportunity in front of us, but there is no clear business strategy for any of us.
Enter BRAINSTORMING. If you’re lucky enough to put together an ad-hoc group for a strategy team, you need to exercise brainstorming.
Continued from FREE IS NOT WORTH THE PRICE, PART 1
We are now feeling the impact of that un-analyzed, self-serving desire, “I want it FREE.” The impressionable college generation coming of age at that time threw away moral discernment in the face of the “free on the Internet” mantra and nearly destroyed the music industry.
Yes, the Internet itself must be free. The recent announcement by the FCC that it is switching its official support from the old era of broadcasting to the current era of Internet access is welcome and profound news. The Internet needs to be freely available for the exercise of democracy.
The New York Times reports on the malaise hitting the very-important-to-Hollywood trade papers, especially Daily Variety. [“Trade Papers Struggling in Hollywood”]
Daily Variety is suffering the fate of many news publishers (even the New York Times), but attracts attention because of its reactions to its problems. This important trade paper recently fired staff critics, now favoring freelance critics. The paper is also one of the first to duck behind a paywall.[definition: “paywall”] You can no longer read the entire paper online free.